Building with intention at the edge of play and cognition.

I'm Krishna Soni, founder and CEO of Kri Zek, working out of Jaipur.

Game development taught me to look at both sides of the screen: the systems a creator builds and the experience a player actually has. My interest in gaming, neuroscience, and AI starts with that relationship, not with treating people as scores.

I explored those questions in The Power of Gaming, in my research, and through tGiX™, The Gamer Index. I’m interested in what patterns in play can help us understand, while staying clear about the difference between an interpretation and a conclusion about a person.

As co-founder of KRI ZEK LLC in Delaware and Krizek India Private Limited in Jaipur, I’m now bringing that work into a broader direction. Altered Brilliance serves players; Helios IDE and Majestic Engine are the creation tools we’re developing. Codename-TGX1, our gaming-focused small language model, remains a research effort.

The connection is personal: I want to understand play more deeply and make better tools for creating it. This is a direction I’m building toward, not a claim that every product or connection is finished.